Sam Ellard

Founder & measurement editor

Sam runs RulerCue and measures the objects on it. Background in product packaging and print production, where a tenth of a millimetre decides whether a box folds shut, so every figure here is checked against a spec, a standard, or a steel ruler on the desk.

Experience & credentials

• 10+ years in packaging and print specification
• Measures each object in house with a dual-scale steel rule
• Checks fixed sizes against the maker or standards body